Biosphere implosion and the power structure push toward global conflict, these themes will continue to be the greatest and most immediate existential challenges we collectively face. Though the majority of first world societies are still desperately clinging to their programmed denial of reality, does this mean the effort to wake the masses should be abandoned? Giving up in the fight for the greater good is never an option. Constantly improving our efforts to efficiently and effectively pass on credible data to others is the only way forward. Keeping a consistent and factually verifiable message when communicating dire truths to those around us is essential, credibility is key. What can each of us do to help turn the tide at this late hour?

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